the brand
about us
Oval Square was born in Copenhagen in August 2022 to challenge the expected in fashion. We blend contemporary trends with timeless silhouettes, creating pieces for those who dare to stand out and express themselves. Our mission is to empower every individual to wear exactly what they feel like — because normality doesn’t exist, and imperfection is our perfection.
The power of contrast
At the heart of Oval Square lies contrast. Contrasts help us reinvent ourselves, discover personal expression, and tell stories. From asymmetry to bold colors, humor to classic tailoring with a twist, contrast drives every design and inspires individuality.
Our community
Our designs cater to young professionals, emerging creators, and anyone who sees fashion as self-expression. We celebrate versatility: mixing genres, styles, and cultures, combining high & low, belonging & differing. Every piece is made to empower wearers to express confidence, creativity, and uniqueness.
Our values
Confidence, straightforwardness, responsibility, and creative wit guide every part of Oval Square. We aim for ethical choices, work with organic and recycled materials, and are transparent about the impact of our clothes. We may not be fully sustainable yet, but constant improvement is at our core.
Our promise
Oval Square is for those who love classics but crave the unexpected. Basics with purpose, pieces with a story, and designs that inspire individuality. Here, timeless style meets raw boldness—giving everyone the confidence to express themselves, their way.